The internet’s potential: A study of indian news sites

The multifaceted online features of the Internet have encouraged traditional media to explore the novel possibility of the online market. In this context, our study examines how Indian newspapers have adopted online media features such as interactivity, hypertextuality, multimediality, immediacy, memory, personalisation, ubiquity, creativity, contextualisation, and other latest new media technologies. This analysis uses a methodological strategy formulated by Zamith to understand the extent to which Indian news sites incorporate the potentials of the Internet. Herzberg’s “two-factor motivation-hygiene theory” was employed as a foundation to examine how Indian newspapers include features of the Internet that satisfy digital users. Our study finds that Indian news sites lag in utilising the full potential of the Internet.