TY - JOUR
T1 - The relationship between green perceived quality and green purchase intention
T2 - a three-path mediation approach using green satisfaction and green trust
AU - Gil, Mathew Thomas
AU - Jacob, Jayanth
N1 - Publisher Copyright:
Copyright © 2018 Inderscience Enterprises Ltd. quality management and data analysis. He has published research articles in peer-reviewed and indexed national and international journals and presented papers in regional, national and international conferences.
PY - 2018
Y1 - 2018
N2 - The present study integrates the extended theory of planned behaviour (TPB) model and stimulus-organism-response (S-O-R) framework to test the serial mediation effect of green satisfaction and green trust between green perceived quality and green purchase intention. Data was collected, from professionals in the field of information technology (IT) who use green energy efficient products, using a structured questionnaire. The questionnaire was circulated among 540 members of the target population and 469 usable responses were obtained. The results of partial least square structural equation modelling (PLS-SEM) showed that green satisfaction and green trust serially mediate the relationship between green perceived quality and green purchase intentions. The implications, limitations and scope for future work are discussed in the present paper.
AB - The present study integrates the extended theory of planned behaviour (TPB) model and stimulus-organism-response (S-O-R) framework to test the serial mediation effect of green satisfaction and green trust between green perceived quality and green purchase intention. Data was collected, from professionals in the field of information technology (IT) who use green energy efficient products, using a structured questionnaire. The questionnaire was circulated among 540 members of the target population and 469 usable responses were obtained. The results of partial least square structural equation modelling (PLS-SEM) showed that green satisfaction and green trust serially mediate the relationship between green perceived quality and green purchase intentions. The implications, limitations and scope for future work are discussed in the present paper.
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U2 - 10.1504/IJBIR.2018.089750
DO - 10.1504/IJBIR.2018.089750
M3 - Article
AN - SCOPUS:85041932039
SN - 1751-0252
VL - 15
SP - 301
EP - 319
JO - International Journal of Business Innovation and Research
JF - International Journal of Business Innovation and Research
IS - 3
ER -