The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty

Kanhaiya Sharma; Deepak Parashar; Kanchapuram Basavaraju; Dinesh Kumar Singh; Aqsa Kazi; Gunjan Kumar

doi:10.1109/PEEIC59336.2023.10451643

The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty

Kanhaiya Sharma
, Deepak Parashar
, Kanchapuram Basavaraju
, Dinesh Kumar Singh
, Aqsa Kazi
, Gunjan Kumar

School of Computer Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

3 Citations (Scopus)

Abstract

In today's dynamic digital landscape, businesses are turning to big data analytics to gain profound customer insights and enhance user experiences. This study delves into the transformative impact of big data on businesses' customer interactions. It illuminates how big data enables tailored engagements, refines customer interactions, and fosters enduring loyalty. By assessing the significance of customer insights and user experiences, this research paper showcases big data's pivotal role in reshaping corporate strategies for success. Embracing this technology empowers organizations to personalize interactions, optimize customer engagement, and cultivate long-term customer allegiance. In an era where rapid digital evolution defines market trends, leveraging big data analytics emerges as a strategic imperative, ensuring businesses not only adapt but thrive in this ever-changing landscape.

Original language	English
Title of host publication	2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	308-311
Number of pages	4
ISBN (Electronic)	9798350357769
DOIs	https://doi.org/10.1109/PEEIC59336.2023.10451643
Publication status	Published - 2023
Event	2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023 - Greater Noida, India Duration: 19-12-2023 → 23-12-2023

Publication series

Name	2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023

Conference

Conference	2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023
Country/Territory	India
City	Greater Noida
Period	19-12-23 → 23-12-23

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy

All Science Journal Classification (ASJC) codes

Electrical and Electronic Engineering
Safety, Risk, Reliability and Quality
Artificial Intelligence
Energy Engineering and Power Technology
Renewable Energy, Sustainability and the Environment
Control and Optimization

Access to Document

10.1109/PEEIC59336.2023.10451643

Cite this

Sharma, K., Parashar, D., Basavaraju, K., Singh, D. K., Kazi, A., & Kumar, G. (2023). The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty. In 2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023 (pp. 308-311). (2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/PEEIC59336.2023.10451643

Sharma, Kanhaiya ; Parashar, Deepak ; Basavaraju, Kanchapuram et al. / The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty. 2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023. Institute of Electrical and Electronics Engineers Inc., 2023. pp. 308-311 (2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023).

@inproceedings{334f1927ad85452a9612aa87b8e98876,

title = "The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty",

abstract = "In today's dynamic digital landscape, businesses are turning to big data analytics to gain profound customer insights and enhance user experiences. This study delves into the transformative impact of big data on businesses' customer interactions. It illuminates how big data enables tailored engagements, refines customer interactions, and fosters enduring loyalty. By assessing the significance of customer insights and user experiences, this research paper showcases big data's pivotal role in reshaping corporate strategies for success. Embracing this technology empowers organizations to personalize interactions, optimize customer engagement, and cultivate long-term customer allegiance. In an era where rapid digital evolution defines market trends, leveraging big data analytics emerges as a strategic imperative, ensuring businesses not only adapt but thrive in this ever-changing landscape.",

author = "Kanhaiya Sharma and Deepak Parashar and Kanchapuram Basavaraju and Singh, \{Dinesh Kumar\} and Aqsa Kazi and Gunjan Kumar",

note = "Publisher Copyright: {\textcopyright} 2023 IEEE.; 2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023 ; Conference date: 19-12-2023 Through 23-12-2023",

year = "2023",

doi = "10.1109/PEEIC59336.2023.10451643",

language = "English",

series = "2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

pages = "308--311",

booktitle = "2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023",

address = "United States",

}

Sharma, K, Parashar, D, Basavaraju, K, Singh, DK, Kazi, A & Kumar, G 2023, The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty. in 2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023. 2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023, Institute of Electrical and Electronics Engineers Inc., pp. 308-311, 2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023, Greater Noida, India, 19-12-23. https://doi.org/10.1109/PEEIC59336.2023.10451643

The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty. / Sharma, Kanhaiya; Parashar, Deepak; Basavaraju, Kanchapuram et al.
2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023. Institute of Electrical and Electronics Engineers Inc., 2023. p. 308-311 (2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty

AU - Sharma, Kanhaiya

AU - Parashar, Deepak

AU - Basavaraju, Kanchapuram

AU - Singh, Dinesh Kumar

AU - Kazi, Aqsa

AU - Kumar, Gunjan

PY - 2023

Y1 - 2023

N2 - In today's dynamic digital landscape, businesses are turning to big data analytics to gain profound customer insights and enhance user experiences. This study delves into the transformative impact of big data on businesses' customer interactions. It illuminates how big data enables tailored engagements, refines customer interactions, and fosters enduring loyalty. By assessing the significance of customer insights and user experiences, this research paper showcases big data's pivotal role in reshaping corporate strategies for success. Embracing this technology empowers organizations to personalize interactions, optimize customer engagement, and cultivate long-term customer allegiance. In an era where rapid digital evolution defines market trends, leveraging big data analytics emerges as a strategic imperative, ensuring businesses not only adapt but thrive in this ever-changing landscape.

AB - In today's dynamic digital landscape, businesses are turning to big data analytics to gain profound customer insights and enhance user experiences. This study delves into the transformative impact of big data on businesses' customer interactions. It illuminates how big data enables tailored engagements, refines customer interactions, and fosters enduring loyalty. By assessing the significance of customer insights and user experiences, this research paper showcases big data's pivotal role in reshaping corporate strategies for success. Embracing this technology empowers organizations to personalize interactions, optimize customer engagement, and cultivate long-term customer allegiance. In an era where rapid digital evolution defines market trends, leveraging big data analytics emerges as a strategic imperative, ensuring businesses not only adapt but thrive in this ever-changing landscape.

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M3 - Conference contribution

AN - SCOPUS:85188141289

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SP - 308

EP - 311

BT - 2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023

Y2 - 19 December 2023 through 23 December 2023

ER -

Sharma K, Parashar D, Basavaraju K, Singh DK, Kazi A, Kumar G. The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty. In 2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023. Institute of Electrical and Electronics Engineers Inc. 2023. p. 308-311. (2023 International Conference on Power Energy, Environment and Intelligent Control, PEEIC 2023). doi: 10.1109/PEEIC59336.2023.10451643

The Role of Big Data Analytics in Enhancing Customer Interactions and Loyalty

Abstract

Publication series

Conference

UN SDGs

All Science Journal Classification (ASJC) codes

Access to Document

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