| Original language | English |
|---|---|
| Title of host publication | A Research Agenda for Brand Management in a New Era of Consumerism |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 239-256 |
| Number of pages | 18 |
| ISBN (Electronic) | 9781803925516 |
| ISBN (Print) | 9781803925509 |
| Publication status | Published - 15-09-2023 |
All Science Journal Classification (ASJC) codes
- General Business,Management and Accounting