Usefulness and barriers of adoption of social media for disability services: an empirical analysis

Purpose: This study aims to examine the factors that influence the adoption of social media to meet the service needs of persons with disabilities. Design/methodology/approach: This study outlines the social media adoption model in disability services by using theories of persons with disabilities’ resistance, extreme-ableist expressions and exploit-ecological theories. A questionnaire survey is conducted among citizens who participate in disability-related activities. Findings: The adoption of social media is influenced by disability norms, administrative and platform support. Emerging trends, such as disability politics and inclusion, are inconsequential. Research limitations/implications: Results implicate that frequent sharing of disability rights perspectives and awareness initiatives can enhance social media platforms for disability services. Practical implications: In regional disability services, the scope of social media is hampered by a lack of reporting capabilities and a paucity of digital content sensitive to disability. Originality/value: The disability interest group reported less specialised services enabled by social media from developing nations. The current study addresses this research gap.